If you’re searching for a marketing agency to help with Google Ads in Denver, you’re probably in one of three situations:
- You’ve tried running Google Ads yourself and feel like you’re burning money
- You’re working with a big agency that doesn’t really “get” your business
- You’re just getting started and want to do it right from day one
Whichever camp you’re in, the stakes are high. Google Ads is often the fastest way to generate qualified leads in Denver – but it’s also one of the easiest ways to waste thousands of dollars if your campaigns aren’t set up and managed correctly.
This guide will walk you through:
- What really matters when choosing a Denver Google Ads agency
- Red flags to avoid
- How a boutique, Denver‑based team like Faceted Media approaches Google Ads differently
- What working with a strategic partner actually looks like, step‑by‑step
By the end, you’ll know exactly how to evaluate agencies – and what to expect if you decide to partner with us at Faceted Media, a boutique marketing agency based in Denver that supports purpose‑driven businesses locally and nationwide[ref:1,2,3].
Why Most Google Ads Campaigns in Denver Don’t Perform
If you’ve ever peeked into a struggling account, the problems are usually not subtle. Some of the biggest issues we see when Denver businesses come to us:
1. Targeting the wrong searches
Google Ads is not just “turn it on and get leads.” If your keywords are too broad, Google will happily show your ads for people who will never become customers.
Common problems:
- Bidding on generic terms like
plumberorlawyerinstead of high‑intent phrases likeemergency plumber in Denver - Forgetting to use negative keywords, so you’re paying for job seekers, DIY searches, and totally irrelevant queries
- Targeting all of Colorado (or the entire US) when your real opportunity is the Denver metro area
You only want to pay for real opportunities, not curiosity clicks.
2. One ad, one landing page, one message for everyone
Many underperforming campaigns send every single click to the home page.
That means:
- No clear alignment between the search term and the offer
- No focused call to action
- No reason for your ideal customer to feel, “Yes, these are my people”
High‑performing campaigns, on the other hand:
- Match keywords to tightly themed ad groups
- Use ad copy that speaks precisely to the searcher’s problem
- Send traffic to landing pages that continue the same conversation and make it effortless to contact you or book
3. “Set it and forget it” management
We often hear: “My old agency sent a report once a month, but nothing ever seemed to change.”
Google Ads requires continuous optimization:
- Testing new keywords and ad copy
- Adjusting bids by device, time of day, and location
- Turning off what’s not working and doubling down on what is
- Aligning campaigns with seasonality and local Denver demand
If you aren’t seeing regular refinements, your account is probably leaking money.
What to Look For in a Marketing Agency to Help with Google Ads in Denver
When you’re evaluating agencies, here are the qualities that matter most if you want campaigns that actually turn into revenue.
1. Local knowledge + real strategy
You don’t just want “someone who knows Google Ads.” You want:
- A team that understands the Denver market, neighborhoods, and commuter patterns
- Strategic thinking about which services, locations, and offers to prioritize first
- A view of Google Ads as part of a bigger marketing ecosystem (SEO, content, social, email, and your website)
Faceted Media is a Denver‑based boutique agency with over a decade of experience helping local service providers and socially conscious businesses grow through digital marketing[ref:1,2,3,10]. That local and strategic context matters when every click has a price.
2. A boutique, high‑touch partnership
With large, volume‑driven agencies, you’re often one of hundreds of accounts on a junior specialist’s dashboard.
A boutique agency structure gives you:
- Direct access to senior strategists – not just an anonymous “account manager”
- Space to ask questions and actually understand where your money is going
- Campaigns that are custom to your business model, not cloned from a template
Faceted Media is deliberately small and focused: a 5‑star‑rated, one‑stop marketing shop serving Denver businesses that want clarity, collaboration, and results – not churn‑and‑burn tactics[ref:1,7,9].
3. Experience with values‑driven and service‑based businesses
If you’re a local service provider or a socially conscious brand, your Google Ads strategy can’t just be “bid more.”
You need:
- Messaging that communicates your values and differentiation
- Smart lead qualification, so you’re attracting the right clients
- A partner who respects that it’s not just about volume – it’s about impact, reputation, and sustainability
Faceted Media positions itself as a socially conscious digital marketing agency, helping businesses that want both growth and positive impact[ref:3]. That lens changes the way we build and scale campaigns.
4. Obsession with tracking, not vanity metrics
Clicks and impressions don’t pay your bills.
An agency you trust should:
- Set up full conversion tracking: calls, forms, bookings, purchases, or other key actions
- Track cost per lead (CPL) and, where possible, cost per sale or client
- Tie performance back to your real business goals, not just “more traffic”
We’re huge believers in transparent, meaningful reporting. If you don’t know exactly what you’re paying per qualified lead – and which campaigns are driving them – you can’t confidently scale.
How Faceted Media Helps Denver Businesses Win with Google Ads
Let’s walk through what it actually looks like to work with a marketing agency to help with Google Ads in Denver – specifically, how we do it at Faceted Media.
Step 1: Deep Discovery – Your Business, Not Just Your Keywords
Before we ever touch your campaigns, we get to know:
- Your services and margins
- Your ideal customers in the Denver area
- Your average lifetime value per client
- Your current lead sources and close rates
- What has and hasn’t worked in previous marketing efforts
This informs everything else: from which keywords we target to how aggressively we scale.
We’re not here to run “generic local campaigns.” We’re here to help you reach the specific people who are most likely to become happy, long‑term clients.
Step 2: Smart, Intent‑Driven Keyword Strategy
We structure your campaigns around intent, not just volume.
Types of keywords we prioritize:
- High‑intent “ready to buy” searches
- e.g.,
emergency plumber near me,Denver business lawyer consultation,Google Ads management for [industry]
- e.g.,
- Location‑qualified keywords
- e.g.,
Denver Google Ads agency,marketing agency to help with Google Ads Denver,[service] in Denver
- e.g.,
- Value‑based and niche keywords (for socially conscious and specialty brands)
- e.g.,
eco‑friendly [service] Denver,ethical [industry] marketing, etc.
- e.g.,
We then use negative keywords aggressively to filter out:
- Job seekers (
jobs,salary,internship) - DIY questions (
how to,free,template) - Locations you don’t serve
The result: a higher percentage of your budget going to people you actually want to talk to.
Step 3: Ad Copy That Sounds Like You – and Resonates in Denver
Good Google Ads copy does three things:
- Mirrors the language your ideal customers use
- Clearly communicates your differentiators
- Creates a low‑friction, specific next step
For Denver businesses, we often:
- Lean into local cues and neighborhoods when appropriate
- Highlight speed, reliability, and social proof (e.g., “5‑star Denver agency,” awards, or signature processes)
- Incorporate your values – sustainability, equity, community focus – if that’s core to your brand
Because Faceted Media is known as a personable, creative one‑stop marketing shop, our ads tend to be clear, human, and direct – never robotic or stuffed with keywords[ref:1,3,9].
Step 4: Landing Pages Built to Convert, Not Just Inform
Sending Google Ads traffic to your home page is like inviting someone to a party and making them guess where the food is.
We design or advise on:
- Dedicated landing pages for your key services and offers
- Clean, mobile‑first layouts (crucial, given how many Denver prospects search on their phones)
- Headlines that echo the ad’s promise and searcher’s intent
- Above‑the‑fold calls to action (call now, book a consult, request a quote)
- Social proof: testimonials, ratings, logos from media and partners
If your site is on WordPress, we can also coordinate with your web team or our own to ensure pages load fast and track properly – which is essential for both user experience and ad performance.
Step 5: Full‑Funnel Tracking and Reporting
From day one, we make sure you can answer:
- How many leads did we get from Google Ads this week or month?
- What’s our cost per lead (CPL) and cost per appointment or sale?
- Which campaigns, keywords, or locations are driving the best ROI?
We typically:
- Set up conversion tracking for form fills, calls, and key on‑site events
- Integrate with your CRM where possible to connect leads to revenue
- Build simple, human‑readable dashboards so you’re not lost in spreadsheets
This transparency lets us make smart decisions together – like whether to double down on a high‑performing service area or test a new offer.
Step 6: Ongoing Optimization, Seasonality, and Scaling
Denver isn’t static – neither is your Google Ads account.
We continuously:
- Review search term reports to uncover new negative keywords and opportunities
- Test new ads, extensions, and offers
- Adjust bids based on performance by device, time of day, and location
- Factor in seasonality (for example, certain home services, outdoor activities, or tourism‑related businesses are highly seasonal in Colorado)
As profitability becomes clear and consistent, we work with you to scale carefully, not recklessly. That means protecting your cost per lead and quality of inquiries while increasing volume.
Why a Denver Boutique Agency Can Beat Big, Generic Campaigns
There are plenty of big agencies that offer Google Ads management “for any business, anywhere.”
But if you’re specifically searching for a marketing agency to help with Google Ads in Denver, there are unique advantages to choosing a local, boutique partner like Faceted Media.
1. We actually know (and love) Denver
Faceted Media is physically located in Denver and actively serves local businesses and public figures[ref:2,6,7]. That means:
- We understand local competition and what your prospects are seeing when they search
- We know the realities of doing business here – from weather and traffic to neighborhood demographics
- We can spot local opportunities you might miss, like micro‑locations, events, or collaborations
Big, national agencies rarely go that deep for a single city.
2. You’re not “just another account”
We don’t work with hundreds of clients at a time. We work with a curated roster of businesses we genuinely believe in, which is why Faceted Media maintains a near‑perfect review profile online[ref:1,7].
That translates into:
- More thoughtful strategy
- Faster communication
- A sense that you have an actual partner, not just a vendor
3. Integrated marketing, not siloed services
Because we’re a one‑stop marketing shop, we can help you connect Google Ads with:
- SEO and content marketing
- Social media and organic visibility
- Email and nurture sequences
- Branding and creative
That holistic view is powerful. A strong SEO and content foundation, for example, often lowers your cost per click and improves landing page performance. A cohesive brand message makes ads more believable and compelling.
Who Faceted Media Is a Great Fit For
We’re not the right agency for everyone – and that’s a good thing.
We’re typically a strong fit if:
- You’re a local or regional service provider or coach or a niche or high end retailer (counselors, therapists, medical professionals, dentists, legal, wellness, professional services, etc.)
- You value collaboration and transparency – you want to understand what’s happening, not hand it off blindly
- You’re ready to invest enough in Google Ads to gather meaningful data and make smart decisions
If you’re only looking for the cheapest option, or you want to “try $100 in ads and see what happens,” we’re probably not your perfect match. Google Ads rewards thoughtful, sustained effort – and we’ll be honest about what it takes. You need to commit to 90 days at a sustainable budget. We recommend $350 – 550 per month for the initial calibration process. After that, you can raise or lower your budget.
Questions to Ask Any Denver Google Ads Agency (Including Us)
When you’re interviewing agencies, here are some questions that can quickly separate the pros from the pretenders:
- How do you decide which keywords to target and which to avoid?
Look for an answer that mentions intent, negative keywords, and aligning with business goals – not just “we use Google’s keyword planner.” - What does your reporting look like, and how often do we meet?
You should expect clear reporting at least monthly, plus the ability to ask questions and get strategy explanations. - Who will actually be managing my account day‑to‑day?
With a boutique agency, you should have direct access to the strategist, not a chain of account managers. - How do you tailor campaigns for the Denver market?
Generic answers like “we target your area” are not enough. You want someone who thinks about neighborhoods, local search behavior, and competitors. - How do you integrate Google Ads with our other marketing channels?
If the answer is “we don’t” or “that’s not our department,” it’s a sign they may not see the big picture.
At Faceted Media, we’re happy to walk through these questions in detail during a no‑pressure consult. We want you to feel informed and confident – whether you decide to work with us or not.
Ready to Work with a Marketing Agency to Help with Google Ads in Denver?
Google Ads can absolutely be one of the most profitable channels for your business – if it’s managed strategically, transparently, and with a deep understanding of your market.
If you’re tired of guessing, wasting ad spend, or feeling in the dark about your campaigns, partnering with a boutique, Denver‑based marketing agency like Faceted Media could be the turning point[ref:1,2].
Here’s what to do next:
- Clarify your goals.
Are you focused on lead volume, quality, specific services, or geographies within Denver? Jot down what success would look like in 6–12 months. - Gather your current data.
If you’ve run Google Ads before, export your campaigns or invite us to view your account. Even “failed” campaigns are rich with insight. - Schedule a consult with Faceted Media.
We’ll review where you are now, where you want to go, and whether Google Ads – on its own or combined with other tactics – is the right move for you[ref:2,4].
Whether you’re a solo practitioner, a small but mighty local business, or a growing brand, you don’t have to figure out Google Ads alone. With the right Denver partner in your corner, every click can bring you closer to the clients and impact you’re aiming for.
If you’re ready for a marketing agency to actually help with Google Ads in Denver – not just spend your budget – we’d love to talk.
Faceted Media Marketing Agency
3000 Lawrence St., Denver, CO 80005