Investment

During the first month of us working together, we will discover your brand identity, including your fonts, colors, and begin work on your logo (this takes usually 6 – 8 weeks.) We will also get your platform set up (WordPress hosting and/or begin optimizing what you have – on WordPress or Squarespace). We’ll also make sure you have your LLC set up properly and have all the business docs and forms that you need. Do you have a Mission Statement and keywords picked out that you want to rank for? We’ll start that too.

This is a heavy creation month. You can probably start to see why we offer a tapered program as far as cost. The beginning is a lot of set-up and we need lots of time to do this right, but we’ll go as quick as we can without compromising quality. During this month, we will write, create, & optimize your site. This includes: permalink set-up, cache, site speed, breadcrumbs, meta descriptions and titles, categories, site maps, Google Analytics. Google Search Console, schema code, online booking, calls to action and more. We’ll also work a tad bit on optimizing your Google My Business Profile.

“But I don’t want Google Ads,” you may say. Well, yes you do. And you will! I promise. Google Ads take 4 – 6 months to calibrate. We’ll start this so that we get the data and can refine. This is a huge task, and trust me… you’ll be glad you have it to turn on and off later. It’s extremely complicated in expert mode, but we make it easy to understand. You do not need to turn these on *yet* and we recommend a low budget as we calibrate. Also, on social, we’ll have done a tad but in the meantime, but here is where we start to build out, complete, brand, optimize and automate your social media channels.

Now that your business is starting to take off, we will further optimize your Google My Business Profile and begin your social ads campaigns, etc. We’ll also work heavily on getting reviews for your business as that is an “SEO checkbox” for Google as well as improves your online reputation for potential clients.

Whew! Are you tired while reading this yet? I sure am! It’s a lot! By this time, we will have a lot to catch up on, and we will use this month to catch up so that we don’t got over on any of our time.

Here, we’ll check in on stats and optimize our work done. Trust me, it will take us a lot of time to do the above tasks, so here, we will fine tune whatever is specific to your needs. We’ll capitalize on where leads are coming from, and fill out our current work.

By this time, we will have most of our On-Page SEO completed, and now we will move to the other pieces *required* for SEO: PR (getting published), Directories, and Backlinks

By now, we’ll have most of the heavy lifting done, but WE ARE NOT DONE! Trust me on this… you want to get through everything, and even though a year seems long, this is the FAST TRACK. If you tried to DIY, it could take you a decade to get all of this done, and in the meantime, you might want to throw in the towel… because, well, it’s a lot. But, never fear, I am here to guide you! At this juncture, many clients build a second site, add an e-store, add affiliate links, add a podcast, get heavy on PR, start a networking group, and basically get to dive into the FUN STUFF! (And, we’ll have a really good picture of data by now of how leads are successfully finding you, what’s working best, and how to increase your income even more.)