Off-page SEO
Backlinks, citations and featured articles that make Google trust you.
Your website tells Google who you are. Backlinks, citations and features are everyone else agreeing with you. They’re one of the strongest signals behind rankings, the map pack and AI search answers, and they’re the part of SEO most owners never get to.
What’s included
Three ways other sites vouch for you
Each one does a different job, and together they tell Google, Maps and AI assistants that your business is real, reputable and worth recommending.
Citations
Your name, address, phone, hours and website listed the same way across the directories and data sources Google checks. We clean up duplicates and old addresses so every listing matches your Google Business Profile.
Backlinks
Real links from relevant, reputable websites pointing back to yours. Quality beats quantity every time, so we place links on established sites (domain authority 39 and up) that make sense for your industry.
Featured articles
Articles about you and your expertise placed in relevant industry publications, written in your voice and approved by you before anything goes live. Credibility you can also share on your site and social.
Why it matters
Google ranks the businesses other people talk about
A beautiful, fast website is the foundation, but on its own it’s a business vouching for itself. When trusted sites link to you, mention you and list you consistently, search engines gain confidence that you’re the real deal.
That confidence shows up in three places: higher organic rankings, a better shot at the Google Maps 3-pack, and more mentions when someone asks an AI assistant for a recommendation, since those tools lean on the same sources.
Kim spent her early career in journalism and public relations, and has been featured in Forbes Advisor herself, so earning press is familiar territory for us.
How we do it
- AuditWe check the links and citations you already have, and spot duplicates, mismatches and anything risky.
- Clean up and claimWe fix inconsistent listings and claim the directories that matter in your field and area.
- Build steadilyWe add relevant, quality backlinks at a natural pace, never in suspicious bursts.
- Pitch and place featuresWe draft articles in your voice, you approve them, and we place them in relevant publications.
- ReportYou see exactly what went live and where, reviewed at your monthly meeting.
What we won’t do
No shortcuts that put your site at risk
Cheap link schemes can trigger a Google penalty that takes months to undo. We stay well clear of them.
- No link farms or private blog networks
- No bulk “1,000 backlinks for $50” packages
- No spammy comment or forum links
- No articles published without your approval
Ways to get it
Pick the pace that fits
Off-page SEO works best on top of a solid site and Google Business Profile, so we usually start there. Here’s how it fits in.
Six month program
Backlinks come right after rankings work in our order of operations, with featured articles and publications layered in toward the end. From $2,500 a month.
One time intensive
A focused push of about three weeks that can include a citation cleanup and a first round of quality backlinks. From $3,000.
A la carte
Just want the links? The Backlinks Bundle covers citations, portfolio backlinks and feature articles, and we confirm your details within a day or two of ordering.
Questions
Backlink and citation FAQs
How long until I see results?
Links and citations build trust over weeks and months rather than days. Rankings tend to climb gradually as placements add up, which is exactly how Google expects real reputations to grow.
Do I have to write the featured articles?
No. We write them in your voice from what we know about your business, and nothing is published until you approve it.
What’s the difference between a citation and a backlink?
A citation is a listing of your business details (name, address, phone, website), usually in a directory. A backlink is a link from another website’s page to yours. Both build trust, in slightly different ways.
Can bad backlinks hurt me?
They can. Spammy or paid link schemes can drag rankings down. Part of our audit is spotting risky links you may already have and dealing with them.
Want to learn more first?
Read our guide on getting published and earning quality backlinks.
Ready for Google to take you seriously?
Book a free virtual consult and we’ll look at the links and listings you have today, and what it would take to outrank the competition.
Book your free virtual consult