Case Study: The Conscious Group

Allison Parks of the Conscious Group, Photo by Faceted Media
Allison Parks of the Conscious Group, Photo by Faceted Media

Allison Parks is a special realtor. She donates 10% of her own commission to a charity or non-profit of her client’s choice. So far, she has raised tens of thousands of dollars for local and international causes.

When potential clients browse the web, conscious individuals might be searching for someone just like her to help them navigate through the home buying process. I’m one of them!!! I help Allison by following up on those phone calls and gathering additional information, so that they are entered into her internal database.

It’s great.

Instead of searching on your own, the system sends you real-time listings, with your specifications, at the frequency you choose. See something you like? Hit respond and Allison’s right there to help you. So, you can see how getting her leads onto this list can be very crucial for her pipeline! Many people don’t enjoy making these semi-cold calls. I thrive on this stuff, especially when I know what we’re offering is top-quality, and that there is a good cause involved (that part is absolutely necessary). Go Allison!

Allison Parks, Photo by Faceted Media
Allison Parks, Photo by Faceted Media

I met Allison at an outdoor yoga event where she was promoting her business and thought….I have to know her. I introduced myself, became her client, and now she’s one of mine – and one of my favorites.

I’ve also done a full commercial photo shoot for her, which was later published online for CRAVE. Finally, I help reach out to non-profits in a targeted, strategic manner, to educate them on how we can mutually benefit each other and (hopefully!) change the world together. I complete this by researching Development or Executive Directors at non-profits and starting a conversation. Contact me for more information on what that might look like for your socially conscious business.