The Kings of Beauty

By Caits Fitzpatrick Growing up, it was pretty uncommon to see men wearing makeup – unless it was Johnny Depp in a Pirates of the Caribbean movie or one of …

Unique Marketing: Sharing Your Perspective

By Caits Fitzpatrick We are lucky enough to live in a world where we can find virtually any product. And not just that, but hundreds of variations of a single …

Ads to Change the World

First of all, let’s be real. In a world filled with endless products, the ultimate goal is standing out. In the past, companies used jingles, humor, and repetitive commercials in hopes …

Case Study: Novel Website Design

Yay! This is one of my all-time favorites. Novel Website Design was started by Diane Whiddon almost a decade ago to help writers create an online presence and “shine online”! …

Case Study: The Conscious Group

Allison Parks is a special realtor. She donates 10% of her own commission to a charity or non-profit of her client’s choice. So far, she has raised tens of thousands …